Meta's New AI Assistant Reached 710,000 Daily Users in Ten Days

Muse, the AI assistant Meta launched on 8 September, went from roughly 70,000 daily active users to about 710,000 in ten days.

Estimates from the traffic analytics firm Similarweb show the line climbing to around 180,000 by 12 September, flattening for three days, then accelerating again after 17 September to reach close to 710,000 on 20 September. The download numbers are larger. Bloomberg reported more than 902,000 downloads in the first six days and over 2.5 million by 23 September, with the app at number one on the free charts for both iOS and Google Play in the United States.

The gap between 2.5 million downloads and 710,000 daily users is the part worth watching. Muse is not a chatbot. It connects to a user's apps and accounts and carries out tasks on their behalf. Meta is giving away a substantial allowance for now, and Mark Zuckerberg has said the business model is to eventually take a small fee from the transactions it completes.

Under that design, neither downloads nor daily users decide the outcome. What decides it is how many people hand over account access and let the assistant actually pay, book and order. Plenty of people will open an app once. Handing it a credit card is a different group.

Ten days of data does not cover a single full retention cycle. The chart proves Meta can still push a new app to the top of the US free charts inside two weeks. It does not yet say whether these users are still there next month.

Source: Similarweb, Bloomberg and TechCrunch (Image: @jukan05)