【YouTube占美國電視收視14.2%,而且還漏算了手機】📺
尼爾森 7 月的統計顯示,YouTube 拿下美國電視收視時間的 14.2%,創下紀錄;Netflix 降到 7.8%,在所有發行商裡退到第四名。
這個比較其實對 YouTube 不利。尼爾森這份 The Gauge 只計算透過電視螢幕發生的收視,手機和電腦一概不算。Netflix 的觀看幾乎都發生在客廳那台電視上,YouTube 卻有很大一塊在手機上,那一塊完全沒有進到 14.2% 裡面。同一份統計還把 YouTube TV 這個付費頻道服務另外歸類,不計入 YouTube 的數字。它量的是誰占住了客廳,不是誰的總觀看時間比較長。
7 月也不是普通的月份。世界盃和暑假檔期把整體串流推上 49% 的新高,單月排名容易被特定賽事帶動,不適合直接當成長期趨勢來看。
資料來源: 尼爾森 The Gauge (圖片來自 @BrianSozzi)
YouTube Takes 14.2% of US TV Viewing, and That Number Leaves Out Phones
Nielsen's July figures put YouTube at a record 14.2% of US television viewing time. Netflix fell to 7.8%, slipping to fourth among all distributors.
The comparison is actually unkind to YouTube. Nielsen's Gauge only counts viewing that happens through a television screen, so phones and computers are excluded entirely. Almost all Netflix watching happens on the living room TV, while a large share of YouTube watching does not, and none of that sits inside the 14.2%. The same report also files YouTube TV, the paid channel service, separately from YouTube itself. What the number measures is who owns the living room, not who gets the most viewing time overall.
July was not an ordinary month either. The World Cup and the summer schedule pushed total streaming to a record 49% share. A single month's ranking can be swung by one event, so it does not translate straight into a long-run trend.
Source: Nielsen's The Gauge (Image: @BrianSozzi)